Previous Work
The work that shaped my foundation in design.
Role: Visual Designer
Team: Cross-functional
Platform: Print & Digital
Focus: Branding
The Foundation
Before transitioning into enterprise product design, I worked across branding, packaging, marketing communication, and early digital experiences. These projects built my foundation in visual communication, information hierarchy, and designing for real business constraints.
Overview
Designed packaging, branding, brochures, retail branding, and marketing collateral for construction chemicals and home care products. The work balanced shelf visibility, manufacturing constraints, production costs, and product communication across urban, Tier 2, Tier 3, and rural markets.
Highlights:
Reduced packaging printing costs by up to 50% through simplified color systems
Improved shelf visibility across Tier 2, Tier 3, and rural markets
Designed packaging, brochures, retail branding, and marketing collateral across multiple product categories
Helped strengthen product awareness through clear visual communication
Aquaproof (2016 – 2019)
Key Learnings:
Designed for diverse customer segments
Balanced aesthetics with manufacturing constraints
Learned how design decisions influence production, marketing, and business outcomes
Packaging Design
Product packaging designed for clarity, shelf visibility, and brand recognition.
Label Design
Labels designed to clearly communicate product purpose and brand identity.
Product Brochure
Marketing collateral designed to simplify product information.
Corporate Identity
Brand stationery designed for consistent business communication.
Overview
Seatrr is a food discovery mobile application that helps users discover top-rated dishes at restaurants and make more informed dining decisions. As part of an early-stage startup, I designed marketing assets, promotional campaigns, and visual communication while collaborating with founders, engineers, and the UX team to support early product development and customer acquisition.
Highlights:
Designed social media campaigns and promotional creatives for customer acquisition
Created marketing collateral to strengthen brand communication
Collaborated with founders, engineers, and the UX team on early product concepts
Contributed to user-facing mobile experiences during the product's early development
Seatrr (2015 – 2016)
Key Learnings:
Gained early experience designing for digital products in a startup environment
Learned to collaborate closely with cross-functional teams from concept to execution
Developed an understanding of how visual design supports product adoption and user engagement
Mobile UI Design
Designed interface concepts and user flows for the Seatrr mobile application.
Social Media Campaigns
Creatives designed to build brand awareness.
Promotional Creatives
Campaign visuals created to support product promotions and user acquisition.
Launch Campaign
Campaign creative supporting product launches.
Overview
As a freelance designer, I partnered with startups, builders, and small businesses across multiple industries, delivering branding, visual identities, marketing collateral, presentations, and digital assets. Working directly with clients strengthened my ability to understand business needs, communicate ideas visually, and deliver practical design solutions within tight timelines..
Highlights:
Designed logos and visual identity systems across multiple industries
Created marketing collateral, sales brochures, and promotional materials
Developed brand assets for startups, builders, and small businesses
Delivered end-to-end visual design from concept through production
Freelance (2013 – 2016)
Key Learnings:
Learned to translate diverse business requirements into clear visual communication
Developed adaptability by designing across multiple industries and project types
Strengthened client communication, presentation, and end-to-end project ownership
Logo Design
Logos created for businesses across multiple industries.
Retail Branding
Branding developed for a growing supermarket chain.
Business Stationery
Professional stationery designed for businesses and individuals.
Product Label Design
Labels designed for clarity, recognition, and shelf appeal.
Continue Exploring
Let's build better products.
Whether you're hiring for a product design role, building an enterprise platform, or looking to improve complex user experiences, I'd love to hear from you.