Four Eyes Principle

The work that shaped my foundation in design.

Role: Senior UX Designer

Team: Product, Engineering

Platform: Enterprise Saas

Focus: Content Governance

Calendar and Kanban Operational Hub

Before transitioning into enterprise product design, I worked across branding, packaging, marketing communication, and early digital experiences. These projects built my foundation in visual communication, information hierarchy, and designing for real business constraints.

Overview

Designed packaging, branding, brochures, retail branding, and marketing collateral for construction chemicals and home care products. The work balanced shelf visibility, manufacturing constraints, production costs, and product communication across urban, Tier 2, Tier 3, and rural markets.

Highlights:

Reduced packaging printing costs by up to 50% through simplified color systems
Improved shelf visibility across Tier 2, Tier 3, and rural markets
Designed packaging, brochures, retail branding, and marketing collateral across multiple product categories
Helped strengthen product awareness through clear visual communication

Aquaproof

Packaging Design

Product packaging designed for clarity, shelf visibility, and brand recognition.

Label Design

Labels designed to clearly communicate product purpose and brand identity.

Product Brochure

Marketing collateral designed to simplify product information.

Corporate Identity

Brand stationery designed for consistent business communication.

Key Learnings:

Designed for diverse customer segments
Balanced aesthetics with manufacturing constraints
Learned how design decisions influence production, marketing, and business outcomes