About me

I design systems that hold up under pressure, for the teams who use them every day and the businesses that depend on them.

The journey behind the work.

What began as a career in visual design gradually evolved into enterprise product design. Working across branding, packaging, digital experiences, and later enterprise SaaS taught me that great products aren't defined by individual screens, but by the systems that connect them.

Over the past decade, I've designed products where workflow design, governance, information architecture, and usability come together to support teams working at scale. My work has ranged from design systems and developer platforms to content architecture and complex editorial workflows.

While I enjoy solving complex systems problems, I never lose sight of the people using them. I believe the best enterprise products succeed when business goals, technical constraints, and user needs work together instead of competing with one another.

Career highlights

Building digital products across enterprise SaaS, branding, and visual communication.

( 01 )

10+ Years in Design

( 02 )

6+ Years in Enterprise SaaS

Designing workflows, governance systems, and design systems for enterprise products.

( 03 )

End-to-End Product Design

Leading projects from discovery and research through implementation and GA release.

( 04 )

Discovery to GA Release

Partnering with product managers and engineers throughout the product lifecycle.

Built for teams at global organisations.

At Contentstack, I contributed to enterprise products spanning content management, information architecture, governance, developer platforms, and design systems, helping global organisations create and scale digital experiences.

Representative organisations that use the Contentstack platform.

Career Journey

Built.io

2019-2020
UX Design Intern

Aquaproof

2016-2019
Graphic Designer

Seatrr

2015-2016
Graphic Designer

Contentstack

2020-2026
Senior UX Designer

Freelance

2013-2015
Branding & Visual Design

Motohom (SP Design)

2015
Concept Design & Visualization

Education

BSc. in Multimedia & Animation

Sikkim Manipal University

Led by designers, driven by creativity

Ava Sinclair

Creative Director

Mason Clarke

Senior Brand Designer

Luna Hart

Motion Designer

Let's build better products.

Whether you're hiring for a product design role, building an enterprise platform, or looking to improve complex user experiences, I'd love to hear from you.

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